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Manoj speaks at Design Conclave 2008 on Making India a Desgn Hub 


Manoj spoke at Design Conclave 2008 on 'Making India a Design Hub' on 25th Sept.2008. Manoj elaborated on how design in India needs to touch the 'Sensing paradigm' for churning world brands from India. Other people on stage who spoke included Hari Nair (head of Whirlpool golbal design), Ravi Chattpar (Frog Design Shanghai), MD of Hafele India and Abhimanyu Kulkarni, the head of Philips Design India.

Press Release in Insight India 2008 | A two day roundtable on Trends and Design Strategy for India organised by Onio | 4th and 5th Nov 2008 | Mumbai 
" Social Trends and Cultural Insights are becoming the key to innovation today, especially in the emerging markets like India. This roundtable aims at elaborating on Trends for 2009-2010, consumer segmentation strategies, user-insights and application of these in innovation process "


A leading Design Company of India, Onio Design and their partner for trend research, Style-Vision from France, are organizing a two day roundtable on trends and design strategy for India. After three successive years, Mumbai (2005), London (2006), and Copenhagen(2007) it's Mumbai again for ‘Insight India 2008’.

As the global focus shifts to the Indian market, there is a curiosity to understand Indian consumer insights and trends that go beyond statistics. This unique two day event targets Indian and International companies interested in gaining a deeper understanding of the market and its consumers, from a 'Trends to Design Strategy’ perspective.

The event will be held at the intellectually stimulating campus of Indian Institute of Technology, Mumbai, on the banks of beautiful Powai and Vihar lakes. An array of speakers and Indian business leaders would surely provide for a great networking platform as well! The speakers include Pradeep Lokhande - MD- Rural Relations, Revathi Kant- Head of Design, Titan Watches, Bora Kim- Design Strategist from Korea, Harilein Sabharwal- Fashion Trend Researcher and Prof Ravi Poovaiah - HOD- IDC. The key facilitators are Genevieve Flaven, MD- Style Vision from France and Manoj Kothari- Founder Director and Principal Strategist at Onio Design.

Style-Vision is a Nice (France) based Trend Research and Future Intelligence company with clients like Sony, Motorola, LVMH, Toyota, Estee Lauder, Burberry, Chanel to name a few.

“Increasingly, trends thinking is finding its use in deciding future strategy of businesses and developing new products and interactions in hitherto untouched sectors like banking” says Genevieve Flaven, the managing director of Style Vision.

Manoj Kothari, managing director of Onio Design, who is also an IITian with a second degree in industrial design from National Institute of Design, feels that trends thinking in Fashion Design is not new to India, but with market and consumers in India maturing at such a rapid pace, “insights” into lifestyle is the single biggest lever for innovation and market change. Industries are slowly realizing this transition and are willing to adopt these new methods of design research leading to ‘strategic innovation’. Housing, FMCG, retail, automobiles, accessories and hospitality sectors are all now looking for trends specific to India, which will be the 3rd largest economy by 2050.

For registrations: www.oniodesign.com/roundtable

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One of the top design companies in India, Onio Design provides Strategic Design and Innovation Consulting services to make the product and brands more contextual, refreshing and future ready for the Indian market.

Onio has a full-fledged Design Research division with strategists, anthropologists and management experts. Onio follows a proprietary Design Research methodology “Intentiability”, tailored for India, to sense need gaps, unearth hidden opportunities and create winning products and brands.

On the technology and innovation front, Onio realizes the research outcome as product vision, through rigorous cycle of conceptual design, industrial design, technology application and prototyping.

Onio was founded by alumni of IIT Mumbai and NID in 1997. Today, Onio is a full-service design company working with clients like Volkswagen, Samsung, Microsoft, Titan, DRDO, HPCL and many start-ups across the world.
Press Release from Onio on Design Brilliance Award 2008- Hospital/ICU Bed Design 
Although India is cruising ahead as an upcoming healthcare destination, the infrastructure within hospitals is lagging way behind the promise of good medical treatment. The current patient beds in the market are usually clunky metallic contraptions on one side and super costly imported motorized bed on the other. There is a clear need for a good-designed product at a good price for the expanding healthcare scene in India.


The project was initiated by our client Godrej Interio, a furniture manufacturing unit of Godrej Group, set to enter the hospital furniture market. The first challenge in the Hospital Furniture domain is the ICU patient-room furniture.

Prakash Khanzode, director of technology and innovation at Onio, and the design research team spent two months in 15 hospitals around the country, examining beds and talking to over 100 doctors and patients before coming back to the drawing board to design the bed. The result is an ergonomic bed with affordable price for average hospitals.

“Onio believes that any innovation today, needs to be built upon the careful study of four things - Market Dynamics, deep User Insights, evolving Social trends and Technology (MUST). This award for the hospital bed design strengthens the power of Onio’s design methodology” says Manoj Kothari, the Principal Strategist and Founder director of Onio.

Important features:

The final output has been suitably designed keeping in mind the Indian Ergonomic parameters for patients, doctors and hospital staff, along with keeping to the European Standards of Safety and Performance. The mechanism has been simplified, and uses less metal, for easy adjustments of height, tilt, back support and leg rest postures. It has also been optimized with a new easy-swing-type side support for quick and easy setting. The bed encompasses a comprehensive system which provides for holding arrangements of IV fluid infusion, Infusion pumps, Oxygen cylinder, Urine bags, food tray, call bell, record holders etc. The high grade lockable castors provide smooth mobility, with noiseless and jerk-less transportation of patients. The above mentioned features in combination with aesthetically pleasing colors, that reduce ‘hospital stress’, designed with the current possible manufacturing facilities, promises Indian hospitals well-designed furniture at an affordable price.

ABOUT ONIO


One of the top design companies in India, Onio Design provides Strategic Design and Innovation Consulting services to make the product and brands more contextual, refreshing and future ready for the Indian market.

Onio has a full-fledged Design Research division with strategists, anthropologists and management experts. Onio follows a proprietary Design Research methodology “Intentiability”, tailored for India, to sense need gaps, unearth hidden opportunities and create winning products and brands.

On the technology and innovation front, Onio implements the strategic vision, through rigorous cycle of conceptual design, industrial design, technology application and prototyping.

Onio was founded by alumni of IIT Mumbai and NID in 1997. Today, Onio is a full-service design company working with clients like Volkswagen, Samsung, Microsoft, Titan, DRDO, HPCL and several start-ups across the World.

Onio gets the Future-Group, BW NID Design Brilliance Award  
Onio has won the design award in Furniture Category, for Design of an Ergonomic and Modern Patient Bed.

Award ceremony was held in Delhi on 9th August 2008 at Taj Mahal hotel. Awards were given away by Chairman Planning Commission of India- Mr. Montek Singh Ahluwalia in presence of Mr. PRS. Oberoi.

Story as it appeared in Business World-

http://www.businessworld.in/index.php/D ... age-3.html

Pune-based onio design has designed a minimalist yet ergonomic hospital bed, called Veta Bed for Godrej Interio. This new bed is designed out of a combination of plastic on the top and steel at the bottom. The patient’s skin would not feel any iron while resting on the bed.

Prakash Khanzode, director of technology and innovation at Onio, and his team spent two months in 15 hospitals around the country, examining beds and talking to over 100 doctors and patients before coming back to the drawing board to design the bed. The result is an ergonomic bed with flexibility so that it can be positioned for every kind of orthopaedic treatment and sleeping postures.

Khanzode and his partner Manoj Kothari focus a great deal on the contextual aspect of design. According to Kothari, design begins with knowing the market, the user, the society and the technology available.

The firm that started with one PC in a garage a decade ago has now grown into a full-service design outfit. Onio gained another partner recently, Anil Chouhan, who has a decade of experience in the US. He gives the firm the global connection that is now a pre-requisite for firm branding and international business. The rest, as they say, is a grand design of destiny.

Design Research and Innovation Direction 
Onio's Design Research and Strategic Innovation team has been working on a mega research assignment for a world brand in consumer durables across Indian continent.

5 months of work with 6 people team working intensively on defining new design directions for 7 categories of consumer durables for 2011 for Indian market. …..final report contains more than 1500 pages of visual data ranging across market statistics, social trends, technology trends, colour trends, material trends, user interviews, dealer interviews, architects and stylists interviews, analysis and concept directions.





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