FICCI has been a close collaborator with Onio since 2006 (when we put together Pune Design Festival for the first time under the aegis of Pune Design Foundation and FICCI). Manoj spoke at Design Conclave on how Color Research is coming of an age in Indian consumer focused Indsutries. Manoj elaborated on why it is not correct to say 'what is the color for the next season/year for India'. Different consumer segments have different penetration of global trends and hence they have different manifestation levels of color sensibilities as well.
Mr. Anil Sondur of Tata Elxsi and Mr. Rahul Bhutiani of IDEA, Ahmedabad, also exchanged ideas from the panel. Dr. Vaijayanti Pandit thanks Manoj for collaborating with FICCI on various occasions on design and related events.
Mr. Sushil Jiwrajka, chairman, western regional council of FICCI, reiterated his faith in design being the next revolution India is launching itself into.
Announcing fifth annual roundtable on Trends and Design Strategy for India- INSIGHT INDIA 2009- New Delhi, 6th and 7th Nov.
After four successive years, Mumbai (2005), London (2006), Copenhagen (2007) and Mumbai (2008) it's is going to be New Delhi for Insight India 2009, a two day event focused on elaborating Design Strategy for the Indian market, from global trends to local insights. This year this event is being held in collaboration with NIFT, Delhi, along with Style Vision (the global trend research company and our partner for the event since the beginning).
With increasing focus on emerging markets and more specifically India, understanding the consumer beyond market statistics has become important. Global trends are closer to Indian consumers than ever before, at the same time consumers are increasingly becoming sensitive to the local touch.
First day of the event focuses on unveiling the social mega-trends for the coming years in India, along with a rich line-up of speakers from varied industries. On the second day immerse yourself in a cross-industry Trend Mapping exercise in thee interactive workshop.
Like always, Onio's Principal Strategist, Mr. Manoj Kothari would introduce the roundtable and discuss the Indian Insights and Trends while Ms. Genevieve Flaven, Director of Style-Vision would bring the global perspective on trends.
In the past, this event has been attended by brand managers, head of design, head of R&D, business strategists, designers and senior management. Participants were from IKEA, Nokia, Volkswagen, P&G, LG, Titan, TI Cycles, Ganjam, Asian Paints, Unilever, ITC, Future Group, Tata Motors and several SMEs .
Event is scheduled on 6th and 7th Nov. 2009, at the stylish campus of National Institute of Fashion Technology, New Delhi. An array of international and Indian business leaders would surely provide a great networking platform as well! Ruchika is based at Delhi to assist with any inquiries. Her contact number is +91 999 090 3194.
Check out www.oniodesign.com/roundtable for detailed brochure and registration details. Not to forget that this roundtable is open to a limited number of participants.
To update all the events and happenings at Onio, we would be launching an official group on Facebook. Do keep clued-in. Coming soon...
Mr. Chouhan has also ended his share holding in the company w.e.f. 1st June 2009. He is no more a part of Onio Design’s brand, operations and business.
Onio Design Pvt. Ltd. and it’s promoters, do not have any affiliation with Mr. Chouhan and his business activities, in any capacity with immediate effect.
We wish him all the best for his future endeavour.
Onio was engaged in a four month long Color Research for a multinational phone & consumer durable company. Goal was to prepare the Color-Material-Finish (CMF) strategy for the mobile phones in India for 2010. Onio tried to answer all the questions above and many more through Onio’s methodology for CMF research that consists of 5 components namely a) Trends in Competition & mobile market b) Trends in the allied industries like accessories, auto-design, fashion etc. c) Technology/pigment/finishing industry trends d) Social Mega-trends e) Consumer Segmentation and Ethnographic Research.
Onio brings out social mega-trends for India every year during Insight India workshops. For the Ethnographic studies, Onio interviewed a mix of potential consumers across segments, dealers, experts (i.e. fashion designers, architects), housewives, students and technologists to synthesize a segment wise CMF projections for the mobile phones. One of the definitive trend for 2010 is CMF arising out of traditional palette of India (i.e. colors of our traditional dyes, motifs derived from regional art traditions) apart from a small mix of color inspiration from the theme of ‘techno-glitz’. Onio senses that the days of ‘reds’ and ‘pinks’ are over for consumers in India other than the people with higher ‘root connect’ and lower income. It is time for ‘Greens’ to resurrect and beyond fluorescence, earthy and leaf tones. It is time to create a sense of nostalgia and comforting possessiveness for the colors in 2010.