No other product category faces the threat of oblivion as starkly as the FMCG category! Constant innovation is the only way to survive – and thrive in the marketplace. Mere packaging design changes don’t entice customers any longer. Apart from the value that the product must provide, the brand must also stay relevant to rapidly-evolving customer. What customers buy and why they buy provide vital clues to the way they think.

Onio studies users’ behavioural patterns while choosing, buying & using FMCG products. Right from revamping the form factor of the product to its packaging, packaging material to creating the brand identity and brand architecture, Onio helps discover the accurate positioning plank for your products. Onio’s proprietary research frameworks BEST and Intentiability deliver a more precise strategy for your enterprise.

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