With fast changing customer
preferences, product lifecycles are rapidly shrinking.
New products are being introduced faster than before.
Multiple products in a single range and many variants
of a single product is therefore a reality today. From
product concept, idea visualisation, design & trend
research, design & engineering to prototyping, piloting
all the way to manufacturability, Onio works across
the spectrum to deliver winning products. Better looking,
well-designed products built with the user in mind with
innovative features is a given. Importantly, Onio brings
expertise in not only creating new products –
with a fresh perspective - the emphasis is now on new
Technology is constantly
reducing market entry barriers. With improving lifestyle
and more disposable income, market size keeps growing
each year. Products need to be upgraded and re-launched
more frequently than ever before. At times, the product
must be targeted from generic to specific user groups.
Same product may exist in premium as well as economy
versions. With more technology being present across
products today, users are becoming interactive.
Onio collaborates with clients
to create and test new technology applications, materials
and concepts to build next-generation products. Onio
helps develop intuitive user interfaces for complex
technology products. Onio also offers services in value
engineering because right pricing is critical to succeeding
in today’s competitive markets. Onio also up scales
/ down scales product features to maintain the relevant
Product styling is critical
in winning customer appeal and approval (and subsequently,
market share). Often, winning products are designed
distinctly and are easily differentiated from the competition.
Style preference itself is a function of a users’
environment, cultural connotations, social mega trends,
and of course depends upon the form factor of the product.
Onio brings on board its specialist visualisation team
to visually interpret the results of trend analyses.
Onio helps determine the
right colour, materials, finish for your product and
brings awareness about international styling. Apart
from providing material optimisation strategies, Onio
offers its expertise in brand semantics to ensure consistency
over product range.
Design Engineering is the
process of transforming the conceptual design into a
workable & manufacture-able product. It is a continuous
process right from ideation and concepting all the way
up to prototyping and manufacturing.
Onio’s dedicated Design
Engineering team ensures that there is no translational
loss from the ideation & conceptualisation stage
to the manufacturing stage. Onio’s disciplined
processes ensure that the product intent is kept intact
throughout and the grander product vision is captured
and realised to the best possible levels in the final
OnioMax uses design thinking
to create user-centred prototypes to establish the veracity
of a design. OnioMax creates prototypes which greatly
improve the design, prevent errors and incorrect assumptions.
This helps in “failing early and saving costs
later”. OnioMax also offers rapid prototyping
services which help companies achieve faster time-to-market.
Piloting or test market lots
are the bridge between designing and full scale manufacturing.
Piloting is thus critical to a manufacturer. Onio is
capable of delivering production lots for test marketing
using soft moulds and rapid production techniques. With
experience that spans more than a decade and strong
and wide-ranging tie-ups with fabricators, suppliers
and manufacturers, Onio ensures that product designs
become flawless and defect-free even as full-scale production
Packaging is the first ‘look
& feel’ touch point for a consumer. Great
packaging encourages engagement & builds enduring
brands. Onio conducts user research to understand user
interaction with the product packaging. Using parallel
trends from other sectors, Onio mines deeper into the
user psyche to create packaging ideas that inspire,
excite and elevate brand experience.
The structural design of
a packaging often goes closely in hand with the form
factor of the product that will go inside it. Onio’s
vast experience of designing products from the simple
to very complex makes it a rarity in being able to accurately
gauge the kind of packaging required for a wide range
of products. Onio takes packaging as seriously as the
product itself and delivers packaging which is durable,
economical to manufacture and safeguards the product
that it will hold.
Varying product categories
often demand different packaging materials. Packaging
materials themselves have undergone tremendous change
over the years. Onio closely studies the product –
to use the right packaging material which not only protects
the product but also is amenable to innovative design
and packaging graphics. With rising consciousness about
being environmentally responsible, Onio lays special
emphasis on using recyclable, environment-friendly materials.
With rising brand clutter
and fickle attention spans of consumers, graphic design
must not only attract attention but also arrest and
extend it all the way up to purchase decision. Onio
lays special emphasis on designing packaging graphics
that not only convey vital product information but also
lead to engagement leading to actual purchase.
Successful products are built
keeping the user at the heart of the design. With more
products now becoming technologically advanced, user
interface or, the area where human-machine intervention
takes place, becomes critical. A badly-designed User
Interface often spells doom even for good products.
Using time-tested, proprietary models to capture finer
nuances of user interaction, Onio conducts user research
which leads to thoughtful and better-designed user interfaces.
It is finally a well-defined
process in which user-product interaction happens. To
create intuitive, simple and easy-to-understand UI,
it’s important to study this process or user task
flow. This helps companies closely observe critical
interaction points and confusion interaction areas.
Onio has evolved proprietary models to map and analyse
the user task flow.
Users like products which have easy-to-follow,
intuitive interfaces. With vast experience of designing
User Interfaces for websites, online products, electronic
products, computer-based training and simulations among
others, Onio understands precise client requirements.
Based on understanding the end-user deeply, his product
interaction and usage task-flow, Onio creates User Interfaces
which deliver great user experience.